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Featured in industry podcasts, conferences, award panels, and judging opportunities, sharing expertise in media strategy and behavioural science

The Marketing Meetup 2025 (Video Coming Soon)

In nature, bees expertly balance exploiting what works with exploring the unknown – a delicate trade-off that determines their survival. Marketers face the same challenge: do we keep running what’s proven, or take a risk on something new? In this talk, refreshed and updated for 2025, I unpacked the behavioural science behind the explore-exploit dilemma and what it means for marketing.

Hero Conf 2025

In this session, Sarah highlights the importance of data integration in shaping modern marketing strategies. She explains how isolated data can limit potential, while integrated data drives smarter planning and decision-making. Attendees will see real examples of transitioning from siloed to holistic approaches. The session shows how combining data can boost creativity, effectiveness, and campaign measurability.

Supersummit 2024

As marketers are inundated with data from multiple, often disconnected sources, proving campaign effectiveness becomes more complex. This talk tackled how to navigate the challenges of isolated data streams while still demonstrating marketing success.

SEO, PPC and Paid Social Seminar London 2023

This talk focuses on how to mirror the explore/exploit trade-off that bees have when they’re foraging. When we’re faced with a more challenging landscape for marketing, considering how much of our activity should be exploiting what we already know and how much should be pushing new campaigns and taking risks to achieve our business objectives.

Search Advertising Show BrightonSEO 2023

This talk focused on how you can apply the principles of behavioural science to any marketing channel and understand where your product sits in your target customers’ priorities. Find out what makes a product essential and what makes it expendable and learn how you can use segmentation to create a messaging and ad strategy which says exactly what a consumer needs to hear.

Hero Conf 2022

This talk focused on career growth and how to foster inclusive, friendly environments in hybrid working models. We’ll discuss transitioning current employees to hybrid working, supporting those who are new to digital, and what companies must focus on during recruitment to maintain a positive environment when onboarding new staff.

Marketing Dribble IRL Event

This talk focused on how consumers are becoming increasingly aware, tuning out traditional marketing techniques and making it harder to capture attention. The content explored how understanding the psychology behind human behaviour, combined with data and insights, allows marketers to create more effective, targeted strategies that resonate with today’s audience.

Careers Event Manchester Met

This keynote talk, delivered at my former university, shared my experiences with anxiety, low confidence and imposter syndrome – and how this doesn’t have to hold you back. The talk covered ways to unlock your confidence and become a bad-ass marketer, bringing more of yourself to everyday with real-life examples.