Hello.
My name is Sarah Clarke. Media strategy & applied behavioural science expert.
Passionate about uncovering the “why” behind human behaviour, I combine behavioural science, data, and insights to craft strategic business solutions that drive sustainable growth. My focus is on helping the right businesses connect with the right people, solving real problems and delivering measurable commercial impact. I’m also committed to empowering the next generation of marketers, mentoring emerging talent and sharing knowledge to shape future industry leaders.
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With 10 years in digital marketing and media strategy, I’ve helped 50+ brands grow through data-driven, behavioural science-backed strategies
About Me
Currently Business Director at UM Central, my day to day focuses on solving problems in new and interesting ways, particularly through the lens of applied behavioural science, backed by rigorous and appropriate data.
By bridging the gap between data and human psychology, I focus on ensuring the right businesses connect with the right people in the right moments – solving consumer problems and delivering real commercial impact. My approach blends analytical precision with strategic creativity, turning behavioural science insight into a competitive advantage.
Years of Experience
My Experience
My career journey has evolved from driving measurable results through digital marketing campaigns across PPC, programmatic, and paid social, to leveraging behavioural science and data to craft strategic, human-centric media solutions.
With a passion for understanding consumer psychology, I now specialise in using these insights to solve business challenges and drive sustainable growth.
2023
Business Director, UM Central
Creating data-driven, behaviourally-informed strategies that solve business challenges and drive brand growth
2020
Head of DPM, ClickThrough
Led a high-performing team, executing paid media campaigns with behavioural science in mind
2018
Apprenticeship Coach, DBC
Empowering future marketers with engaging learning, confidence-building and job skills for the future
2015
PPC Manager, iProspect
Developed disruptive PPC strategies and consistently delivered measurable ROI and growth